Laticrete
Where innovation forms into a legacy, Laticrete is born. Telling the story of such an iconic “stone and tile” adhesive brand requires a strong foundation in the creator, Henry M. Rothberg. I captured the essence of this mid-century visionary through a heartwarming, nostalgic lens, using a vintage sepia palette and incorporating whimsical characters to tell the story of his work and life.
Art Direction, Animation











