OCVibe Rebrand

Exploration, intensity, and enlightenment are evoked through rich color palettes, while simplified shapes serve as the foundation for infinite possibility. These are the elements of OCVibe’s rebrand, a bold and unapologetic space meant for everyone, and I wanted the motion language to be the same. Colors blend smoothly, as if shifting between day and night, and shapes morph in boundless patterns, no beginning or end – just being. To further the brand's evolving image, I incorporated reflections, designing a range of 3D shapes and reflective post-effects. These elements serve to accentuate and add nuance to the brand story.